Honda Canada collects relevant personal information for processing credit applications, registering or administering warranties, tailoring marketing and advertising, registering purchasers for third party services, and providing, maintaining and improving Honda’s vehicles, products and services.

The types of personal information that Honda Canada collects about you depends on how you interact with Honda and its vehicles, products and services. The following list describes the most common types of personal information Honda Canada collects:

• Contact information such as your name, mailing address, email addresses, phone numbers, fax numbers, language preferences, driver’s licence, and the address of the location where you regularly store your Honda product (garaging address) to enable Honda Canada to identify and communicate with you
• Communication recordings such as call recordings, emails, text messages, and records of other communications with Honda Canada
• Transaction information such as purchase, loan and lease history, vehicle status (new, used or leased), loan or lease payment amount and payment history, vehicle model, model year, and trim, incentives, vehicle identification number, licence plate number, and your selected dealer
• Vehicle service information such as warranty and service plans, repair and service history, recall history, roadside assistance history, mileage, your selected service provider, and service data (diagnostic data about the performance or status of vehicle modules and systems)
• Loan or lease applicant information such as age, gender, social insurance number, address history, employment history, salary, assets, debts and other financial information, credit score, relationship to co-applicant or primary applicant
• Marketing information such as survey information, product and purchase interests, and information received through promotions and incentives
• Internet & network information such as browsing/search history, IP address, your interactions with our emails, and data collected by cookies and similar technologies when you are using our online services such as our websites and mobile apps.
• Geolocation data such as an inferred location from your IP address or, with your separate permission, the global positioning system (GPS) coordinates of your vehicle or mobile device
• Product operation information such as data about the operation of our products and services, including information about the operation of your vehicle, in-vehicle infotainment system and your use of connected vehicle services and technologies (as further outlined in our Vehicle Data Privacy Notice), including device troubleshooting history
• Preferences and settings such as choices relating to marketing communications, content interests, and other information relevant to personalizing your experience
• Audio/visual data (non-vehicle) such as call recordings, chat transcripts, testimonials, pictures or videos you upload to or send to us or share through our websites and mobile applications
• Audio/visual data (in-vehicle) such as vehicle camera and audio recordings for the purposes of performing vehicle diagnostics
• Usage data and activity when you use our websites, mobile application and other online services, such as type of web browser you use, app version (if applicable), the type of device you use, your operating system and version, your IP address, the pages or features you view or use, referring and exit pages, the date and time of your visit, and the number of clicks to, from, and within the website, mobile app or other line service, and the duration of your visits and use of these services
• Inferences drawn from other personal information or data that relate to your preferences, interests, characteristics, behaviour, and attitudes; these inferences may be derived through automated processing of personal information and machine learning techniques

Honda Canada collects personal information directly from you when you provide it to Honda Canada, or when you provide it to Honda Canada’s dealers and/or service providers, where they are collecting personal information on Honda’s behalf. In addition, Honda Canada may collect personal information about your use of Honda and Acura branded vehicles and products, and Honda Canada websites and mobile applications. Collection of this usage data depends on your privacy settings. We may also collect personal information about you from third parties. For example, credit scores, background checks, fraud screening, and references when you apply for credit.

Honda Canada collects personal information from you directly when you interact with us. In addition, Honda Canada may collect personal information indirectly. The following list describes the most common ways in which we collect personal information:

• Direct collection when you complete a credit application, online request, call our customer service representatives, email us, contact us through social media, enter a contest, fill out a survey, participate in an event, respond to our marketing or promotional programs
• Through your vehicle such as vehicle event data recordings and other telematics data (onboard diagnostics, GPS location, and other vehicle data) if you enable or otherwise use connected services (see our Vehicle Data Privacy Policy for more information on data collection through connected vehicle services)
• Through diagnostic services such as data logging devices to diagnose warranty repair and service issues
• Through Honda products and services such as MyGarage (our portal for Honda and Acura shoppers and owners), HondaLink and AcuraLink (our mobile applications to access and use connected vehicle services) and other products and services that Honda offers (including subscription services)
• From dealers such as repair and recall history, product and service complaints, participation in co-marketing events, warranty registrations, and loan and lease application information
• From service providers such as the providers of Honda Roadside Assistance, companies administering our surveys and assisting us with marketing and advertising, analytics providers, and fraud detection and prevention services
• From independent service providers such as providers of satellite radio services and certain connected vehicle services, such as SiriusXM and OnStar for certain vehicles
• From market researchers to improve Honda and Acura branded vehicles, products and services
• From credit reporting agencies such as your credit score and other information provided by credit/consumer reporting agencies
• From other third parties such as employment status letters, insurers and government agencies

Honda Canada or its service providers may de-identify personal information by aggregating information across its customers or by removing identifiers. Honda Canada and its service providers may use this information for Honda Canada’s business purposes without further consent. In addition, Honda Canada may anonymize personal information so that it can no longer be used to identify you. Honda Canada may use and disclose this anonymized data for any purpose including selling this data to third parties for their products and services.

Honda Canada uses your personal information to provide you with the products and services you request, to better understand our customers, to provide personalized marketing and advertising, to process credit applications, to administer loans and leases, to provide warranty services, to administer recalls, to protect and enforce our legal rights, to fulfill our obligations, and to manage and improve Honda and Acura vehicles, products and services, and our business operations. Some processing may be fully automated.

The purpose for collecting your personal information depends on why you are interacting with Honda Canada. The most common purposes are set out below. Not all of these purposes may apply to you:

• providing the products and services that you request, including access to and use of our websites and mobile applications
• providing you with connected vehicle services in Honda and Acura vehicles and other products (see the Honda Vehicle Data Privacy Policy for more information)
• processing credit applications, including verifying information and evaluating credit worthiness
• entering into and performing transactions for the use, purchase, finance or lease of Honda or Acura vehicles, products or services, including lien and title registrations and insurance activities
• managing and administering lease or financing transactions, including ongoing evaluation of credit, vehicle recovery, debt collection and maintaining records for legal and accounting purposes
• maintaining warranty and customer service records
• diagnosing, maintaining and servicing your vehicle
• communicating warranty, product recalls, customer service campaigns, and customer notices regarding Honda or Acura vehicles, products or services
• administering contests and promotions that you have entered
• responding to your comments or requests for information
• understanding the needs and preferences of Honda Canada customers based on usage of Honda and Acura branded vehicles, products and services, and customer feedback
• marketing Honda and Acura branded vehicles, products and services and those of selected independent service providers, including tailored marketing and advertising based on your customer profile and interests
• maintaining and improving Honda and Acura branded vehicles, products and services and our business operations including performing business analytics and developing machine learning decision making processes
• improving the operation and administration of independently owned and operated dealers
• performing market research, surveys and data analytics, including aggregating your data with other customer data to analyze trends and develop internal reports
• protecting against fraud or error
• enforcing our legal rights and compliance with our terms and conditions
• meeting legal and governmental obligations, including responding to governmental and legal requests
• other purposes we may identify at the time of collection

Honda Canada may use automated processing techniques when using personal information. For example, Honda Canada may automatically approve or decline a financing transaction based on the information provided in the application and the results of credit checks and identity verification. Job applications may be declined through automated processing using the information provided and the job requirements. In Quebec, we will notify you at the time we make a decision if we exclusively use automated processing to render a decision about you.

Honda Canada shares or communicates personal information with third parties with permission. Honda Canada may also share or communicate personal information for the purposes consistent with the purposes for which the personal information was collected or if required by law. When sharing or communicating personal information outside of your province of residence (including Quebec), Honda Canada conducts privacy impact assessments.

Honda Canada shares or communicates your personal information in certain situations. The most common situations are listed below:

• Other Honda companies – who provide the Honda and Acura vehicles, products and services that you request or who use the personal information to maintain or improve Honda and Acura vehicles, products and services
• Dealers – in connection with the processing of your credit application, the financing of your vehicle or product purchase or lease, processing vehicle or product reservation requests, registering warranties, registering subscription services or the purchase of additional warranties, services or accessories, updating your information for accuracy, and joint marketing activities
• Authorized service centres – in connection with warranty claims and resolving vehicle or product service-related requests
• Service providers – who provide services to Honda or who provide service to you on our behalf, including:
• Fulfillment and account servicing providers, who help provide products, services and information to our customers, service our customers’ accounts or customer benefits, collect survey responses, and support e-commerce services
• Marketing and communications providers, who help market our products/services, conduct promotions, events, surveys, and outreach campaigns
• Research and development providers, who help develop and improve our products and services or assist us with quality assurance or quality assurance investigations
• Data and business analytics providers, who help us collect, analyze, and improve the accuracy of our data
• IT and network administration vendors, who provide services such as data storage and management, website hosting, and data security
• Professional service firms, who provide accounting, legal, and other professional services
• Finance administration service providers, who assist us in registering our security interest in your vehicle, confirming you have valid insurance for your vehicle, collecting overdue accounts, and repossessing vehicles
• Insurers, in the event that the information is relevant to a claim or potential claim involving Honda
• General service providers, who help with day-to-day business operations such as office support services, courier services, facilities management, and document destruction
• Independent service providers – who provide services to you on a trial or subscription basis through Honda and Acura vehicles, products or services, such as satellite radio providers (such as SiriusXM and OnStar in selected vehicles) and connected vehicle services
• Market researchers – who conduct market research to help Honda improve Honda and Acura branded vehicles, products and services
• Business partners – for the purposes of due diligence relating to a transaction or the completion of a transaction involving Honda financing, the securitization of Honda Canada assets, the sale of part or all of Honda Canada’s business operations, or the transfer or assignment of all or part of Honda Canada’s lease or loan portfolio
• Third parties – who you consent or direct that we share information such as law enforcement to investigate or recover a stolen vehicle, insurers in connection with claims, references if you apply for credit, and other situations with your consent or direction

If you provide a review or testimonial or post a public comment on one of our websites or mobile applications, we may make it publicly available. If you share a comment publicly on social media, we may reshare it.

Honda Canada may disclose your personal information to third parties if required by law or if reasonable to preserve or enforce Honda’s or a third party’s legal rights, such as: if required by a subpoena, order or warrant; to prevent potential harm to Honda, its customers, or the public; if permitted by law in connection with a government inquiry or law enforcement activities; to enforce Honda’s legal rights; in litigation or dispute resolution; and to detect, prevent or address fraud or security issues.

Honda Canada maintains safeguards designed to protect personal information from unauthorized access, use, alteration and disclosure. Honda Canada implements retention periods for personal information. Personal information is stored and processed inside and outside of Quebec and/or Canada.

Honda Canada employees are required to adhere to information security policies and to maintain the confidentiality of Honda Canada personal information. Honda Canada uses administrative, technical, and physical safeguards to protect personal information from unauthorized access, use, alteration and disclosure. These safeguards are designed having regard to the nature of the personal information to be protected and the reasonably foreseeable and likely risks to the personal information. Even with these safeguards, we cannot assure you of the security of your personal information, particularly when it is transmitted over the internet or third-party networks.

You have a shared responsibility to keep your personal information secure. Please take the following steps to help secure your personal information:

-        install the latest security updates and anti-virus software on your device to help prevent malware and viruses
-        use the latest version of browsers
-        change your account passwords frequently
-        use complex passwords to lock your device and mobile applications. Complex passwords include capital letters, numbers and special symbols
-        do not use the same password for multiple sites
-        do not share your passwords with others

Keep your contact information with Honda Canada up to date to avoid any misdirected communications that may be important or may contain your personal information.

Honda Canada retains personal information in accordance with its corporate retention policies. Retentions periods are based on the following factors: the purposes for which the personal information was collected; legally-required minimum retention periods; foreseeable risks to Honda for which the personal information is relevant; backup, business continuity and disaster recovery procedures.

Personal information may be stored, accessed, used and otherwise processed inside and outside of Quebec and/or Canada. When personal information is located outside Quebec and/or Canada, personal information may be subject to laws that have different standards of protection and may allow for foreign law enforcement and governmental access.

Honda Canada may send you emails and SMS messages regarding your transactions with Honda Canada or in response to your inquiries. In addition, Honda Canada may send you promotional emails, text messages or other electronic messages based on its business relationship with you, or if you have consented to receive such communications.

Honda Canada uses email and SMS messages to communicate with you for the following purposes:

• Transactional communications – information about your credit application, lease or financing arrangement (including overdue amounts)
• Vehicle and product information – warranty, safety, recall and other factual information about Honda and Acura vehicles, products and services
• Account information – information about your subscriptions, account status, or account updates
• Customer service – responses to your inquires

You may also receive marketing or other promotional messages if certain conditions apply, including:

• Consent – you provided your express consent to receive these messages
• Inquiry – you made an inquiry in the past 6 months
• Transaction – in the past 2 years, you had an existing vehicle or product warranty, purchased a Honda or Acura vehicle or product, or entered a Honda or Acura contest
• Agreement – currently or in the past 2 years, you subscribed to Honda or Acura services or purchased a vehicle with subscription services (including free trials) and have provided your consent to Honda Canada to register you for those services

You can opt-out of marketing or other promotional messages by using the unsubscribe mechanism provided within the messages or by contacting us. You may still receive messages that are not promotional.

In some cases, Honda Canada may ask for your consent for dealers or independent service providers to contact you. These third parties (not Honda) are responsible for managing your communication preferences with respect to such third-party messages.

Honda Canada may call you based on its business relationship with you, or if you have expressly opted in to receive automatic dialing-announcing device (autodialed) calls. Honda may also call you about recalls and other important information.

Honda Canada may call you for the following purposes:

• Transactional communications – information about your credit application, lease or financing arrangement (including overdue amounts)
• Vehicle and product information – warranty, safety, recall and other factual information about Honda and Acura vehicles, products and services
• Account information – information about your subscriptions, account status, or account updates
• Customer service – responses to your inquires

You may also receive marketing or other promotional messages if certain conditions apply, including:

• Consent – you provided your express consent to receive these messages
• Inquiry – you made an inquiry in the past 6 months
• Transaction – in the past 18 months, you had an existing vehicle or product warranty, purchased a Honda or Acura vehicle or product, or entered a Honda or Acura contest
• Agreement – currently or in the past 18 months, you subscribed to Honda or Acura services or purchased a vehicle with subscription services (including free trials) and have provided your consent to Honda Canada to register you for those services

We may also use automated dialer announcing device (autodialed messages) if you have consented.

You can opt-out of telemarketing messages by asking to be added to our opt-out list. You may still receive messages that are not telemarketing.

In some cases, Honda Canada may ask for your consent for dealers or independent service providers to contact you. These third parties (not Honda) are responsible for managing your communication preferences with respect to such third-party contact.

Honda Canada uses cookies, pixels and other web-tracking tools and technologies to collect information about your use of Honda Canada’s websites and mobile applications and interactions with our marketing communications and advertisements. Honda Canada collects this information to understand the effectiveness of, and to improve, its websites, mobile applications, marketing and advertising. This information is also used to develop customer profiles and to tailor Honda Canada’s websites, mobile applications, marketing and advertising to these profiles, and to better understand our customer’s web-browsing and marketing preferences. For example, these technologies enable Honda Canada to learn about what ads you see, what ads you click, where you see our ads, and other actions you may take on our websites. This in turn allows us to provide you with more useful and relevant ads.

We may use third-party social networking platforms to deliver interest-based advertising or allow you to access your Honda account. For example, we may use third-party ad platforms like Facebook Custom Audiences or Google Customer Match for targeted advertising purposes. These social networks have their own policies and data collection practices, and you are encouraged to closely read and understand all such policies to understand how your personal information may be collected, used or disclosed.

In providing interest-based ads, we follow the Canadian Self-Regulatory Principles for Online Behavioural Advertising developed by the Digital Advertising Alliance of Canada (“DAAC”, a coalition of marketing, online advertising, and consumer advocacy organizations). To opt-out of interest-based advertising, and to find information about how to block or limit cookies, visit AdChoices, the Canadian self-regulatory program for online interest-based advertising, administered by DAAC.

Google Analytics:

We collect certain information automatically when you visit a Honda Canada website or use a Honda Canada mobile application, such as the IP address of your computer, or other device information, in order to enable Honda Canada to detect unauthorized use of the website, better manage website traffic, and to gather other analytics on the website. We use a third party, Google Analytics, to understand our website users (for example, approximate location at a city or less granular level), and how visitors find and use our websites. Google Analytics uses cookies to help us analyze how users use our websites, including the number of website visitors, the websites our visitors have come from, the pages they visit, and how much of a page is viewed. Any information generated by the cookie about your use of our website will be transmitted to and stored by Google, but Google Analytics does not log or store individual IP addresses.

You may prevent the collection of data generated by the cookie about your use of Honda Canada websites (including your IP address) and opt-out of being tracked by Google Analytics across all websites by downloading and installing a browser-plugin which is available here. You can also opt-out of being tracked by Google Analytics if you click on the following opt-out link: Opt-out of Google Analytics Tracking.

When you visit a Honda Canada website, that uses cookies, you will be given the opportunity to elect your cookie preferences, including blocking all cookies related to online advertising.

You will have to select your preferences for each device you use to visit our website.

You have rights and choices regarding your personal information. These rights include the right to access and correct your personal information, to withdraw consent to further collection and use, and to request deletion of certain personal information. Honda Canada maintains a procedure for you to exercise your rights and to provide you with opportunities to exercise choices.

You have certain rights:

• Access – you have the right to request access to the personal information that Honda Canada has collected about you, and in Quebec, to information about how that information has been processed.
• Honda Canada may decline to provide you with requested access in certain situations such as if disclosing information about you would require the disclosure of information about another person, if it was collected to defend our legal rights, or in other limited cases
• In Quebec, we will inform you if we exclusively use automated processing to render a decision about you. You also have the right to request information about the personal information used to make that decision.
• Correction – if you believe the information Honda Canada has collected about you is inaccurate, you can ask that Honda Canada update the information. In Quebec, this includes a right to correct information about you used in automated decision-making.
• In Quebec, we will inform you if we exclusively use automated processing to render a decision about you and the right to correct personal information used to make that decision
• Withdrawal of consent – if you do not think that Honda Canada needs to use or retain your information, you can ask Honda Canada to stop using and communicating it or to delete it
• Honda Canada may decline your request if the information is still needed or is required by law
• Marketing – you can ask Honda Canada to remove you from email and SMS marketing lists, and to add you to our telemarketing opt-out list

Honda Canada maintains a complaints procedure. If you believe that Honda Canada has not adhered to this Privacy Policy or you have another complaint relating to personal information, please contact us. Please provide specific details of your complaint or concern so that we can investigate it.