The 2010 Honda Insight. Yes it's a hybrid. But beyond its ultra low emissions, fuel efficiency and fun-to-drive nature, its unique Eco Assist™ system with ECON mode can actually make you a more environmentally friendly driver. Moreover, the Insight represents another innovative step that we can all take towards a brighter future with blue skies for our children.

The Insight's unique ECO Assist™ technology modifies various vehicle systems to minimize your overall energy use and maximize your fuel efficiency – all at the push of the ECON button. Plus with the Eco Guide feedback system, the Insight actually encourages you to become a more fuel-efficient driver. The system monitors your immediate driving habits and shows you how efficiently you are accelerating, braking, or cruising by changing the speedometer background colour from blue to green. The Eco Guide also features a long term cumulative scoring system located in your Multi-Information Display that rewards you with green "leaves" as your driving performance improves overtime.

So what makes an Insight a hybrid? It's called the Integrated Motor Assist or IMA. Operating in unison with the already efficient 1.3 litre, i-VTEC 4-cylinder engine, the Insight's advanced, 5th generation Integrated Motor Assist powertrain is the ultra-thin, compact electric motor that adds power during acceleration and certain cruising situations, and recaptures energy during braking.

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